LEAD GENERATION
CHILDREN: INSTRUCTIONS FOR USE
Since 1998, the Fondazione Ambrosoli has been promoting access to healthcare services for the local communities of Kalongo in Northern Uganda. They asked us to create a digital lead generation campaign with an activation lever capable of expanding their pool of potential donors.
CREATIVITY AND STRATEGY
We decided to engage new people with the organization’s mission through an useful and engaging editorial product, which, through a tailor-made online advertising campaign, would introduce a new audience to the work, history, and values of the Fondazione Ambrosoli naturally. In this way, the conversion cycle from prospect to donor that we then activated found people already aware and interested.
The lead magnet we created was a guide with 10 tips for making the most of the first months with your baby. These tips were provided by an Italian midwife and the director of the Kalongo School of Midwifery, which the Foundation supports along with the local hospital.
