SOCIAL MEDIA MANAGEMENT
THE PINK MONTH
Fondazione Veronesi asked us to consider a new positioning on their social channels starting from an awareness campaign during specific occasions like the Pink Month.
CREATIVITY AND STRATEGY
Combining the reliability of scientific dissemination with the communication methods typical of social platforms. We started with this strategy to spread, using a fresh and modern language, the message of Pink Month on Fondazione Veronesi’s profiles through infotainment content capable of raising awareness about breast cancer.
We successfully made an engaging and appealing sensitive topic, achieving the result of increasing awareness about breast cancer prevention and boosting interactions with Fondazione Veronesi’s posts.
