DIRECT MAILING
WATER OF MASS DESTRUCTION
Over 700 children die every day from diseases caused by drinking dirty water. In response to this serious emergency, UNICEF asked us to create an appeal mailing aimed at lapsed donors to encourage them to start donating again and save the lives of many children.
CREATIVITY AND STRATEGY
We created a strong communication with an empathetic and warm tone that highlights the danger faced by millions of children worldwide and the simple yet highly effective contribution donors can make to save their lives.
In all the materials of the pack (envelope, letter, and flyer), a sense of urgency is conveyed that leverages emotions and the concrete and immediate impact of a donation. This way, people feel compelled to take action and are encouraged to support UNICEF and its mission for all children once again.
