5X1000 CAMPAIGN
THERAPY GOES BEYOND ANY REPORT
The House of Leo asked us to create a 5×1000 campaign
that could simultaneously gather signatures and support, as well as
highlight the value: a place that welcomes for free
the families of children being treated at Papa Giovanni XXIII Hospital
in Bergamo, offering them practical, psychological, and relational support during treatment journeys often far from home.
CREATIVITY AND STRATEGY
We created an emotional and reassuring concept, capable of conveying the warmth of a House that provides care
beyond hospital treatments. The slogan “With your 5×1000, therapy goes beyond any report” emphasizes how the well-being
of families is an integral part of the care. The campaign was developed across multiple touchpoints: coordinated visuals for bus ads, print, social media, a dedicated landing page, DEM campaign, and ADV traffic.
The visual featuring Nami – the project’s “mascot” – reinforces the empathetic and family-oriented identity of the initiative.
