The request was to create solidarity e-cards to boost fundraising and reach a new audience during the Christmas season.
CREATIVITY AND STRATEGY
We started with a creative concept centered around space to reflect the organization’s name and communicate, with copy and visuals different from the usual Christmas standards, the “mission” supported by gifting a greeting card. The result was unusual and original e-cards that playfully engage with the supported projects and capture people’s attention.
A journey through the cosmos that brought the magic of Christmas to the stars and sent a message of greetings capable of protecting, supporting, and welcoming people in vulnerable conditions.