The request was to develop the brand identity of the new regular fundraising product, starting from the design of all its physical elements.
CREATIVITY AND STRATEGY
We developed an entire ecosystem around the theme of travel, creatively enhancing every material produced. With impactful visual and textual language, we presented a new and distinctive fundraising product, with a dedicated storytelling. The donor’s experience becomes the journey of their help to the countries it will reach: a completely new immersive experience for a fundraising product.