Pro Terra Sancta asked us to create the new 5×1000 campaign to showcase its projects through various areas of intervention.
CREATIVITY AND STRATEGY
In our campaign, we showed how a signature on the tax return can bring you closer to Pro Terra Sancta, so much that it transports you to where its operators are to provide support, assistance, education, and to preserve the sacred places of Christianity. The donor is “geolocated” within each intervention context. In this way, a strong bond is created between the Association and those who allocate their 5×1000 to it, between the Holy Land and the world.