In the 2020-2022 period, we carried out two different SMS campaigns focusing on the researchers of Istituto Pasteur Italia, who, thanks to donor support, can make significant scientific discoveries capable of defeating cancers and infectious diseases that are still without a cure.

Two campaigns delivered through integrated content on offline and online channels to effectively and widely spread a message of great hope for the future. The video spot is the flagship product of the two campaigns, directly involving people who, with their donations, can help Istituto Pasteur Italia find effective therapies for incurable diseases.