5X1000 CAMPAIGN
YOU CAN WRITE THEIR REDEMPTION
LNDC Animal Protection asked us to create a new campaign to increase 5×1000 signatures in favor of the organization and, at the same time, raise awareness of the mission to a wider audience.
CREATIVITY AND STRATEGY
We developed a concept where the beneficiary is the absolute protagonist and directly engages the donor, looking them in the eye and inviting them to donate their 5×1000 to LNDC Animal Protection.
The campaign was adapted through the creation of various content, formats, and tools, including specific ones for social and digital channels. The spot created was one of the key products for promotion with empathetic communication towards animals that are victims of abuse.
