DONOR MANAGEMENT CYCLE
UN MONDO DI SÌ
Lega del Filo d’Oro asked us to assist in the creation of Direct Mailings, DEMs and landing pages aimed at their donors, both new and established, to further engage them in the work carried out by the Organization and to highlight the impact of their donations on the lives of those who cannot see or hear.
CREATIVITY AND STRATEGY
We started with the concept of “A World of Yes,” the name of the program for regular donors of Lega del Filo d’Oro, to develop a true journey through the daily achievements of deafblind and multi-sensory impaired individuals made possible by those who support the Organization.
A multi-year journey to renew the content and visual line of the materials, in continuity with the strong identity of Lega del Filo d’Oro, and to create an integrated narrative between offline and online that, through the stories of many beneficiaries, shows the power of turning “no” into “yes.”
