Intersos asked us to create the legacy campaign using a warm and positive tone of voice.
CREATIVITY AND STRATEGY
We chose to narrate the testamentary legacy for INTERSOS in a new and impactful way, focusing on its ability to reach critical areas of the world. We emphasize the “memory,” what remains in the hearts of beneficiaries thanks to projects like the construction of schools and the distribution of essential goods. We chose an original graphic style and a fresh and positive tone to make the communication about the will reassuring and open.