CORPORATE CHRISTMAS GIFTS
UN NATALE RICERCATO
The challenge was to promote corporate Christmas gifts as a tool to acquire new companies through a charitable product and to encourage the upgrade of already active partners.
CREATIVITY AND STRATEGY
The Fondazione IEO-MONZINO funds excellent scientific research on cancer and heart diseases. We aimed to highlight this goal to the fullest in the Corporate Christmas campaign and materials to clearly and directly convey what the charitable gifts support. For this, we created engaging graphics focused on the organization’s key themes and typical research tools.
The charitable product was highlighted to the fullest, both for its intrinsic quality and its symbolic support for research, making it the star of a truly refined Christmas.
