We decided to tell the story of Casa della Carità through a recipe book that gathers the favorite dishes of some of its guests.
This way, we were able to create highly engaging content that presents the stories of some beneficiaries of the Foundation, talks about a specific service it offers like the canteen, and from there, showcases all the work of Casa della Carità and the uniqueness of its approach.
A warm and positive tone of voice and a colorful visual identity, combining photos with illustrations, were chosen to convey the sense of welcome, like that of a real family, that guests can find at Casa della Carità.