5X1000 CAMPAIGN
CHI NON HA SANTI IN PARADISO
Fondazione Fratelli di San Francesco, a historic Milanese organization that has been committed for over 25 years to welcoming and supporting the most vulnerable people, entrusted us with creating the 5×1000 campaign with the aim of improving its recognition and increasing fundraising from this channel.
CREATIVITY AND STRATEGY
Starting from the new identity we created for Fondazione Fratelli di San Francesco, we developed
a 5×1000 campaign with a strong, recognizable, and value-driven message: “Those without saints in heaven need Brothers on earth.” This type of communication allows the organization to stand out from competitors, increase its visibility, and gain more support.
The 5×1000 campaign includes a video spot and print and online ads to reach different types of audiences and touchpoints, combined with an online strategy to drive traffic to a dedicated landing page and a cycle of DEM and SMS to engage cold contacts.
