SOCIAL MEDIA MANAGEMENT
RESEARCH GOES SOCIAL
We assisted Fondazione Veronesi in creating content for social media profiles to raise awareness about cancer prevention, showcase research progress, and highlight the organization’s work while also expanding the target audience.
CREATIVITY AND STRATEGY
We chose a fresh and engaging tone of voice and a pop, colorful, and impactful language, while maintaining the scientific authority of Fondazione Veronesi, to create more appealing content that broadens the concept of prevention and views it from various angles. From short videos to carousels to cards, we experimented with different social formats to vary the message and type of communication, aiming to reach different user segments and expand the audience interacting with the social media profiles.
