REGULAR DONORS MANAGEMENT
THE RESEARCH YOU FEEL
AISM asked us to rethink its program for managing regular donors to make them the protagonists and help them discover the impact of their donations to the Association.
CREATIVITY AND STRATEGY
The support from AISM’s regular donors is entirely dedicated to research on multiple sclerosis. For this reason, we decided to create a concept for the program dedicated to them, highlighting how each donation impacts the work of researchers and the lives of beneficiaries.
“The research you feel” has become the guiding thread that leads donors from DM to digital development, with engagement mechanisms that let them experience what the beneficiary feels and the impact of the research on their lives.
