MAJOR DONOR CYCLE
AT THE HEART OF RESEARCH
AISM asked us to review its major donor management cycle (people who support the association with significant donations) to further enhance their impact in the fight against multiple sclerosis and to involve them more in the association’s life.
CREATIVITY AND STRATEGY
We started with the interest that major donors have in the projects that AISM and its Foundation fund thanks to donations. From there, we created a communication cycle based on in-depth materials about the world of research to inform major donors in detail about what they have helped achieve and the impact they have on the lives of people with multiple sclerosis.
Dossiers, maps of centers and facilities, scientific articles, and many other highly personalized contents with handwritten notes, for an “exclusive” DM pack that’s all about reading.
