Our idea was to raise awareness of the organization’s mission through a useful and appealing product, a magnet capable of reaching a broad audience and bringing them closer to Action Aid’s values in a simple and natural way, thus facilitating the entry into the conversion cycle from prospect to donor.

What we created was a recipe book with vibrant and colorful tones featuring typical dishes from some of the countries where ActionAid operates. An original way to talk about what the organization does on the topic of food with its projects.