{"id":6888,"date":"2025-09-25T14:59:52","date_gmt":"2025-09-25T12:59:52","guid":{"rendered":"https:\/\/being.agency\/our-projects\/fondazione-fratelli-di-san-francesco\/"},"modified":"2026-02-03T18:02:45","modified_gmt":"2026-02-03T17:02:45","slug":"fondazione-fratelli-di-san-francesco","status":"publish","type":"page","link":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/","title":{"rendered":"FONDAZIONE FRATELLI DI SAN FRANCESCO"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

WEBSITE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A BOOST FOR COMMUNICATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In line with the new logo, the new payoff, and the brand identity renewal we created for Fondazione Fratelli di San Francesco, the historic Milanese organization asked us to develop a new website. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

CREATIVITY AND STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Effectively communicate<\/strong> the organization’s identity and the impact of its work, as well as facilitate online donation methods<\/strong> and increase fundraising through this channel. These objectives guided us in creating the new website for Fondazione Fratelli di San Francesco. The project started with the revision of the existing site’s structure<\/strong>, moving through the definition of content<\/strong> and the execution of tests, layouts, and programming<\/strong>. It continues with the site’s updates and maintenance. <\/p>

The new look follows the path we defined together with the Foundation, featuring a minimal and clean design with a warm, clear, and direct tone of voice<\/strong>. This way, every user can easily find all the essential information, understand the importance of the Foundation’s work, and donate with just a few clicks to support it. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"SITE<\/figure><\/div>
\"SITE<\/figure><\/div>
\"SITE<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Website<\/p>\n","protected":false},"author":5,"featured_media":6889,"parent":6371,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-case-history":[17],"categorie-servizi-case":[],"servizi2":[],"class_list":["post-6888","page","type-page","status-publish","has-post-thumbnail","hentry","categoria-case-history-siti"],"acf":[],"yoast_head":"\nFONDAZIONE FRATELLI DI SAN FRANCESCO - BEING | i comunicatori del non profit<\/title>\n<meta name=\"description\" content=\"In line with the new logo, the new payoff, and the brand identity renewal we created for Fondazione Fratelli di San Francesco, the historic Milanese organization asked us to develop a new website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FONDAZIONE FRATELLI DI SAN FRANCESCO - BEING | i comunicatori del non profit\" \/>\n<meta property=\"og:description\" content=\"In line with the new logo, the new payoff, and the brand identity renewal we created for Fondazione Fratelli di San Francesco, the historic Milanese organization asked us to develop a new website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/\" \/>\n<meta property=\"og:site_name\" content=\"BEING | i comunicatori del non profit\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T17:02:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"559\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/\",\"url\":\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/\",\"name\":\"FONDAZIONE FRATELLI DI SAN FRANCESCO - BEING | i comunicatori del non profit\",\"isPartOf\":{\"@id\":\"https:\/\/being.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg\",\"datePublished\":\"2025-09-25T12:59:52+00:00\",\"dateModified\":\"2026-02-03T17:02:45+00:00\",\"description\":\"In line with the new logo, the new payoff, and the brand identity renewal we created for Fondazione Fratelli di San Francesco, the historic Milanese organization asked us to develop a new website.\",\"breadcrumb\":{\"@id\":\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#primaryimage\",\"url\":\"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg\",\"contentUrl\":\"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg\",\"width\":559,\"height\":557},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/being.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our projects\",\"item\":\"https:\/\/being.agency\/en\/i-nostri-progetti\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"FONDAZIONE FRATELLI DI SAN FRANCESCO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/being.agency\/en\/#website\",\"url\":\"https:\/\/being.agency\/en\/\",\"name\":\"BEING | i comunicatori del non profit\",\"description\":\"i comunicatori del non profit\",\"publisher\":{\"@id\":\"https:\/\/being.agency\/en\/#organization\"},\"alternateName\":\"BEING\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/being.agency\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/being.agency\/en\/#organization\",\"name\":\"BEING | i comunicatori del non profit\",\"url\":\"https:\/\/being.agency\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png\",\"contentUrl\":\"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png\",\"width\":170,\"height\":64,\"caption\":\"BEING | i comunicatori del non profit\"},\"image\":{\"@id\":\"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FONDAZIONE FRATELLI DI SAN FRANCESCO - BEING | i comunicatori del non profit","description":"In line with the new logo, the new payoff, and the brand identity renewal we created for Fondazione Fratelli di San Francesco, the historic Milanese organization asked us to develop a new website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/","og_locale":"en_US","og_type":"article","og_title":"FONDAZIONE FRATELLI DI SAN FRANCESCO - BEING | i comunicatori del non profit","og_description":"In line with the new logo, the new payoff, and the brand identity renewal we created for Fondazione Fratelli di San Francesco, the historic Milanese organization asked us to develop a new website.","og_url":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/","og_site_name":"BEING | i comunicatori del non profit","article_modified_time":"2026-02-03T17:02:45+00:00","og_image":[{"width":559,"height":557,"url":"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/","url":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/","name":"FONDAZIONE FRATELLI DI SAN FRANCESCO - BEING | i comunicatori del non profit","isPartOf":{"@id":"https:\/\/being.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#primaryimage"},"image":{"@id":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#primaryimage"},"thumbnailUrl":"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg","datePublished":"2025-09-25T12:59:52+00:00","dateModified":"2026-02-03T17:02:45+00:00","description":"In line with the new logo, the new payoff, and the brand identity renewal we created for Fondazione Fratelli di San Francesco, the historic Milanese organization asked us to develop a new website.","breadcrumb":{"@id":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#primaryimage","url":"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg","contentUrl":"https:\/\/being.agency\/wp-content\/uploads\/2025\/09\/SITO-BEING_FSF_Sito_Prev-HP-Piccola.jpg","width":559,"height":557},{"@type":"BreadcrumbList","@id":"https:\/\/being.agency\/en\/our-projects\/fondazione-fratelli-di-san-francesco\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/being.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Our projects","item":"https:\/\/being.agency\/en\/i-nostri-progetti\/"},{"@type":"ListItem","position":3,"name":"FONDAZIONE FRATELLI DI SAN FRANCESCO"}]},{"@type":"WebSite","@id":"https:\/\/being.agency\/en\/#website","url":"https:\/\/being.agency\/en\/","name":"BEING | i comunicatori del non profit","description":"i comunicatori del non profit","publisher":{"@id":"https:\/\/being.agency\/en\/#organization"},"alternateName":"BEING","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/being.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/being.agency\/en\/#organization","name":"BEING | i comunicatori del non profit","url":"https:\/\/being.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png","contentUrl":"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png","width":170,"height":64,"caption":"BEING | i comunicatori del non profit"},"image":{"@id":"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages\/6888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/comments?post=6888"}],"version-history":[{"count":3,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages\/6888\/revisions"}],"predecessor-version":[{"id":6907,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages\/6888\/revisions\/6907"}],"up":[{"embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages\/6371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/media\/6889"}],"wp:attachment":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/media?parent=6888"}],"wp:term":[{"taxonomy":"categoria-case-history","embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/categoria-case-history?post=6888"},{"taxonomy":"categorie-servizi-case","embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/categorie-servizi-case?post=6888"},{"taxonomy":"servizi2","embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/servizi2?post=6888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}