{"id":6869,"date":"2025-09-11T15:37:14","date_gmt":"2025-09-11T13:37:14","guid":{"rendered":"https:\/\/being.agency\/the-house-of-leo\/"},"modified":"2026-02-03T17:57:33","modified_gmt":"2026-02-03T16:57:33","slug":"the-house-of-leo","status":"publish","type":"page","link":"https:\/\/being.agency\/en\/the-house-of-leo\/","title":{"rendered":"LA CASA DI LEO"},"content":{"rendered":"\t\t
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5X1000 CAMPAIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THERAPY GOES BEYOND ANY REPORT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The House of Leo asked us to create a 5×1000 campaign<\/strong> <\/p>

that could simultaneously gather signatures and support, as well as <\/strong><\/p>

highlight the value<\/strong>: a place that welcomes for free<\/p>

the families of children being treated at Papa Giovanni XXIII Hospital<\/p>

in Bergamo, offering them practical, psychological, and relational support during treatment journeys often far from home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CREATIVITY AND STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We created an emotional and reassuring concept<\/strong>, capable of conveying the warmth of a House that provides care<\/p>

beyond hospital treatments. The slogan \u201cWith your 5×1000, therapy goes beyond any report\u201d emphasizes how the well-being<\/p>

of families is an integral part of the care. The campaign was developed across multiple touchpoints: coordinated visuals for bus ads, print, social media, a dedicated landing page, DEM campaign, and ADV traffic.<\/p>

The visual featuring Nami \u2013 the project’s \u201cmascot\u201d \u2013 reinforces the empathetic and family-oriented identity of the initiative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"SITE<\/figure><\/div>
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5×1000 Campaign<\/p>\n","protected":false},"author":5,"featured_media":6870,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-case-history":[14,21],"categorie-servizi-case":[62],"servizi2":[],"class_list":["post-6869","page","type-page","status-publish","has-post-thumbnail","hentry","categoria-case-history-campagne","categoria-case-history-tutte","categorie-servizi-case-campagna-5x1000"],"acf":[],"yoast_head":"\nLA CASA DI LEO - BEING | i comunicatori del non profit<\/title>\n<meta name=\"description\" content=\"The House of Leo asked us to create a 5x1000 campaign that could simultaneously gather signatures and support.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/being.agency\/en\/the-house-of-leo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA CASA DI LEO - 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