{"id":6761,"date":"2024-12-10T17:17:30","date_gmt":"2024-12-10T16:17:30","guid":{"rendered":"https:\/\/being.agency\/house-of-charity\/"},"modified":"2026-03-16T16:41:30","modified_gmt":"2026-03-16T15:41:30","slug":"house-of-charity","status":"publish","type":"page","link":"https:\/\/being.agency\/en\/house-of-charity\/","title":{"rendered":"CASA DELLA CARIT\u00c0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6761\" class=\"elementor elementor-6761 elementor-5551\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9f463e e-flex e-con-boxed e-con e-parent\" data-id=\"7d9f463e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5abf395 e-flex e-con-boxed e-con e-parent\" data-id=\"5abf395\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f89e715 e-con-full e-flex e-con e-child\" data-id=\"f89e715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af6c821 elementor-widget elementor-widget-image\" data-id=\"af6c821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"319\" height=\"93\" src=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_logo.png\" class=\"attachment-full size-full wp-image-6763\" alt=\"\" srcset=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_logo.png 319w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_logo-300x87.png 300w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74e69a4 e-con-full e-flex e-con e-child\" data-id=\"74e69a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dbcd1e0 e-flex e-con-boxed e-con e-child\" data-id=\"dbcd1e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c6601 elementor-widget elementor-widget-heading\" data-id=\"a3c6601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEAD GENERATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1edb4 elementor-widget elementor-widget-heading\" data-id=\"df1edb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THERE'S A DISH FOR EVERYONE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8388f7f e-flex e-con-boxed e-con e-child\" data-id=\"8388f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7450a6 elementor-widget elementor-widget-text-editor\" data-id=\"a7450a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casa della Carit\u00e0, a foundation that has been welcoming people in vulnerable situations since 2002, asked us to create an activation lever for a digital lead generation campaign aimed at expanding its pool of potential donors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98596e3 e-con-full e-flex e-con e-parent\" data-id=\"98596e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0508a4e elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0508a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1917\" height=\"644\" src=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-DK.jpg\" class=\"attachment-full size-full wp-image-6764\" alt=\"\" srcset=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-DK.jpg 1917w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-DK-300x101.jpg 300w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-DK-1024x344.jpg 1024w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-DK-768x258.jpg 768w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-DK-1536x516.jpg 1536w\" sizes=\"(max-width: 1917px) 100vw, 1917px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679829f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"679829f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-MOB.jpg\" class=\"attachment-full size-full wp-image-6765\" alt=\"\" srcset=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-MOB.jpg 800w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-MOB-300x300.jpg 300w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-MOB-150x150.jpg 150w, https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_CDC_Lead-Generation_HEADER-MOB-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb31a5b e-flex e-con-boxed e-con e-parent\" data-id=\"6eb31a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-232be8c7 elementor-widget elementor-widget-heading\" data-id=\"232be8c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CREATIVITY AND STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bd7a53 elementor-widget elementor-widget-text-editor\" data-id=\"45bd7a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We decided to tell the story of Casa della Carit\u00e0 through a <strong>recipe book that gathers the favorite dishes of some of its guests.<\/strong><br>This way, we were able to create<strong> highly engaging content<\/strong> that presents the stories of some beneficiaries of the Foundation, talks about a specific service it offers like the canteen, and from there, showcases all the work of Casa della Carit\u00e0 and the uniqueness of its approach.<br>A <strong>warm and positive tone of voice and a colorful visual identity<\/strong>, combining photos with illustrations, were chosen to convey the sense of welcome, like that of a real family, that guests can find at Casa della Carit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b690d25 e-flex e-con-boxed e-con e-parent\" data-id=\"2b690d25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f2e1e3 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"44f2e1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello d&#039;immagini\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_Case_Preview_01-2.jpg\" alt=\"SITE BEING_Case_Preview_01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/being.agency\/wp-content\/uploads\/2025\/02\/SITO-BEING_Case_Preview_02-2.jpg\" alt=\"SITE BEING_Case_Preview_02\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead Generation<\/p>\n","protected":false},"author":5,"featured_media":6762,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-case-history":[12,16],"categorie-servizi-case":[68],"servizi2":[],"class_list":["post-6761","page","type-page","status-publish","has-post-thumbnail","hentry","categoria-case-history-dem","categoria-case-history-social","categorie-servizi-case-lead-generation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASA DELLA CARIT\u00c0 - BEING | i comunicatori del non profit<\/title>\n<meta name=\"description\" content=\"Casa della Carit\u00e0, a foundation that has been 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