DIRECT MAILING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WITH YOU, HUNGER IS RUNNING OUT OF TIME<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CESVI entrusted us with creating an appeal mailing aimed at one-off donors<\/strong> to raise funds to combat the food crisis in the Horn of Africa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
CREATIVITY AND STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The creative approach we designed conveys the sense of urgency<\/strong> of the communication right from the envelope and motivates the donor to take action<\/strong> by showing them that, with the contribution of people like them, hunger in the Horn of Africa is running out of time. Inside the pack, we included the direct testimony of a beneficiary to further warm the appeal<\/strong>, highlighting the direct impact of the donation on their life. <\/p>
On the letter, the first-person account of an operator further emphasizes the need for immediate help and provides additional concreteness and trust<\/strong> in how the donation will be used. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
Direct Mailing<\/p>\n","protected":false},"author":5,"featured_media":6744,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-case-history":[13],"categorie-servizi-case":[74],"servizi2":[],"class_list":["post-6743","page","type-page","status-publish","has-post-thumbnail","hentry","categoria-case-history-dm","categorie-servizi-case-direct-mailing"],"acf":[],"yoast_head":"\n
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