{"id":6735,"date":"2024-09-01T09:00:46","date_gmt":"2024-09-01T07:00:46","guid":{"rendered":"https:\/\/being.agency\/pasteur-institute-italy\/"},"modified":"2026-02-03T17:14:16","modified_gmt":"2026-02-03T16:14:16","slug":"pasteur-institute-italy","status":"publish","type":"page","link":"https:\/\/being.agency\/en\/pasteur-institute-italy\/","title":{"rendered":"ISTITUTO PASTEUR ITALIA"},"content":{"rendered":"\t\t
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SOLIDARITY SMS CAMPAIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HELP US DEFEAT CANCERS AND INFECTIOUS DISEASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Istituto Pasteur Italia asked us to develop a multi-year plan<\/strong> to raise funds for basic medical research via SMS and increase the visibility of the Organization<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CREATIVITY AND STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the 2020-2022 period, we carried out two different SMS campaigns<\/strong> focusing on the researchers of Istituto Pasteur Italia, who, thanks to donor support, can make significant scientific discoveries capable of defeating cancers and infectious diseases that are still without a cure.<\/p>


Two campaigns delivered through integrated content on offline and online channels<\/strong> to effectively and widely spread a message of great hope for the future<\/strong>.\nThe video spot<\/strong> is the flagship product of the two campaigns, directly involving people who, with their donations, can help Istituto Pasteur Italia find effective therapies for incurable diseases. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"SITE<\/figure><\/div>
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SMS Campaign<\/p>\n","protected":false},"author":5,"featured_media":6736,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-case-history":[14],"categorie-servizi-case":[63],"servizi2":[],"class_list":["post-6735","page","type-page","status-publish","has-post-thumbnail","hentry","categoria-case-history-campagne","categorie-servizi-case-campagna-sms"],"acf":[],"yoast_head":"\nISTITUTO PASTEUR ITALIA - BEING | i comunicatori del non profit<\/title>\n<meta name=\"description\" content=\"Istituto Pasteur Italia asked us to develop a multi-year plan to raise funds for basic medical research via SMS and increase the Organization's visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/being.agency\/en\/pasteur-institute-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISTITUTO PASTEUR ITALIA - 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