{"id":6640,"date":"2024-06-01T09:00:55","date_gmt":"2024-06-01T07:00:55","guid":{"rendered":"https:\/\/being.agency\/vidas\/"},"modified":"2026-02-05T17:05:01","modified_gmt":"2026-02-05T16:05:01","slug":"vidas","status":"publish","type":"page","link":"https:\/\/being.agency\/en\/vidas\/","title":{"rendered":"VIDAS"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

SOCIAL MEDIA MANAGEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

PALLIATIVE CARE ON SOCIAL MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

VIDAS asked us for a content strategy for their social channels aimed at raising awareness about palliative care and promoting the organization’s work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

CREATIVITY AND STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We developed a strategy that started with identifying the target audiences most aligned with VIDAS, the most engaging editorial themes, the most suitable channels, the most appropriate tone of voice for the media and organization, and new recurring sections to capture users’ interest. From here, we created an editorial plan to showcase the various aspects of palliative care through the voices of all the people who benefit from it or contribute to offering it professionally to those in need. <\/p>


An authoritative yet simple and warm communication to expand the organization’s audience on social media, raise awareness about the cause of incurable patients, and attempt to convert them to donations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Vidas<\/figure><\/div>
\"Vidas<\/figure><\/div>
\"Vidas<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Social Media<\/p>\n","protected":false},"author":5,"featured_media":6641,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-case-history":[15,16],"categorie-servizi-case":[69],"servizi2":[],"class_list":["post-6640","page","type-page","status-publish","has-post-thumbnail","hentry","categoria-case-history-digital","categoria-case-history-social","categorie-servizi-case-social-media-management"],"acf":[],"yoast_head":"\nVIDAS - BEING | i comunicatori del non profit<\/title>\n<meta name=\"description\" content=\"VIDAS asked us for a content strategy for their social channels aimed at raising awareness about palliative care among social media users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/being.agency\/en\/vidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDAS - BEING | i comunicatori del non profit\" \/>\n<meta property=\"og:description\" content=\"VIDAS asked us for a content strategy for their social channels aimed at raising awareness about palliative care among social media users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/being.agency\/en\/vidas\/\" \/>\n<meta property=\"og:site_name\" content=\"BEING | i comunicatori del non profit\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T16:05:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"559\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/being.agency\/en\/vidas\/\",\"url\":\"https:\/\/being.agency\/en\/vidas\/\",\"name\":\"VIDAS - BEING | i comunicatori del non profit\",\"isPartOf\":{\"@id\":\"https:\/\/being.agency\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/being.agency\/en\/vidas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/being.agency\/en\/vidas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg\",\"datePublished\":\"2024-06-01T07:00:55+00:00\",\"dateModified\":\"2026-02-05T16:05:01+00:00\",\"description\":\"VIDAS asked us for a content strategy for their social channels aimed at raising awareness about palliative care among social media users.\",\"breadcrumb\":{\"@id\":\"https:\/\/being.agency\/en\/vidas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/being.agency\/en\/vidas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/being.agency\/en\/vidas\/#primaryimage\",\"url\":\"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg\",\"contentUrl\":\"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg\",\"width\":559,\"height\":557},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/being.agency\/en\/vidas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/being.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VIDAS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/being.agency\/en\/#website\",\"url\":\"https:\/\/being.agency\/en\/\",\"name\":\"BEING | i comunicatori del non profit\",\"description\":\"i comunicatori del non profit\",\"publisher\":{\"@id\":\"https:\/\/being.agency\/en\/#organization\"},\"alternateName\":\"BEING\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/being.agency\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/being.agency\/en\/#organization\",\"name\":\"BEING | i comunicatori del non profit\",\"url\":\"https:\/\/being.agency\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png\",\"contentUrl\":\"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png\",\"width\":170,\"height\":64,\"caption\":\"BEING | i comunicatori del non profit\"},\"image\":{\"@id\":\"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VIDAS - BEING | i comunicatori del non profit","description":"VIDAS asked us for a content strategy for their social channels aimed at raising awareness about palliative care among social media users.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/being.agency\/en\/vidas\/","og_locale":"en_US","og_type":"article","og_title":"VIDAS - BEING | i comunicatori del non profit","og_description":"VIDAS asked us for a content strategy for their social channels aimed at raising awareness about palliative care among social media users.","og_url":"https:\/\/being.agency\/en\/vidas\/","og_site_name":"BEING | i comunicatori del non profit","article_modified_time":"2026-02-05T16:05:01+00:00","og_image":[{"width":559,"height":557,"url":"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/being.agency\/en\/vidas\/","url":"https:\/\/being.agency\/en\/vidas\/","name":"VIDAS - BEING | i comunicatori del non profit","isPartOf":{"@id":"https:\/\/being.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/being.agency\/en\/vidas\/#primaryimage"},"image":{"@id":"https:\/\/being.agency\/en\/vidas\/#primaryimage"},"thumbnailUrl":"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg","datePublished":"2024-06-01T07:00:55+00:00","dateModified":"2026-02-05T16:05:01+00:00","description":"VIDAS asked us for a content strategy for their social channels aimed at raising awareness about palliative care among social media users.","breadcrumb":{"@id":"https:\/\/being.agency\/en\/vidas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/being.agency\/en\/vidas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/being.agency\/en\/vidas\/#primaryimage","url":"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg","contentUrl":"https:\/\/being.agency\/wp-content\/uploads\/2024\/09\/SITO-BEING_Vidas_Social_Prev-HP-Piccola.jpg","width":559,"height":557},{"@type":"BreadcrumbList","@id":"https:\/\/being.agency\/en\/vidas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/being.agency\/en\/"},{"@type":"ListItem","position":2,"name":"VIDAS"}]},{"@type":"WebSite","@id":"https:\/\/being.agency\/en\/#website","url":"https:\/\/being.agency\/en\/","name":"BEING | i comunicatori del non profit","description":"i comunicatori del non profit","publisher":{"@id":"https:\/\/being.agency\/en\/#organization"},"alternateName":"BEING","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/being.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/being.agency\/en\/#organization","name":"BEING | i comunicatori del non profit","url":"https:\/\/being.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png","contentUrl":"https:\/\/being.agency\/wp-content\/uploads\/2024\/04\/cropped-being-logo-1.png","width":170,"height":64,"caption":"BEING | i comunicatori del non profit"},"image":{"@id":"https:\/\/being.agency\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages\/6640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/comments?post=6640"}],"version-history":[{"count":3,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages\/6640\/revisions"}],"predecessor-version":[{"id":6927,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/pages\/6640\/revisions\/6927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/media\/6641"}],"wp:attachment":[{"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/media?parent=6640"}],"wp:term":[{"taxonomy":"categoria-case-history","embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/categoria-case-history?post=6640"},{"taxonomy":"categorie-servizi-case","embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/categorie-servizi-case?post=6640"},{"taxonomy":"servizi2","embeddable":true,"href":"https:\/\/being.agency\/en\/wp-json\/wp\/v2\/servizi2?post=6640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}