We developed an app with a simple and straightforward tone of voice and visuals that strongly reflect Oxfam’s identity by integrating photos and graphics. A tool to allow the facilitator to interact with potential donors in a light-hearted way while also conveying Oxfam’s work. The app includes a quiz, insights into the organization’s projects, a map with access to project details, and focuses on the different countries where Oxfam operates and its impact.

Additionally, it includes the option for individuals to confirm their willingness to become regular donors, choosing the project and amount, with a direct link to the organization’s CRM for data collection and finalization.