DRTV/TV SPOT
A WORLD OF HOSPITALITY
Doctors Without Borders asked us to develop an integrated campaign on TV and Digital channels to encourage people to make a donation for Christmas.
CREATIVITY AND STRATEGY
We decided to create a video that portrays donating to MSF as a pure and genuine feeling that saves thousands of lives. To convey emotional involvement, we used the voice of a little girl reading her Christmas letter.
Her wishes are accompanied by scenes from the field that give a different meaning to her words. All sealed with the headline: “THIS CHRISTMAS THERE ARE WISHES THAT ONLY YOU CAN HELP US FULFILL”.
