We created a 5×1000 campaign with a strong visual impact and a powerful, empathetic message. At the center are benches, bins, and fountains that are often “homes” and not just part of the urban furniture for those living in difficult conditions.

But the donor, thanks to their 5×1000 to Casa della Carità, can ensure they are no longer beds, showers, and canteens

for people on the margins.

The campaign revolves around multi-subject creativity conveyed through online, offline, and print channels, and also includes a spot shared on social media and the Foundation’s website to diversify communication formats and make the call to action more widespread and effective.