REGULAR DONOR RETENTION
TATIK
We were tasked by Unicef to create a character to accompany the regular donors acquired with the Paddington program in the retention cycle.
CREATIVITY AND STRATEGY
We created a new mascot capable of taking over from the hugely popular bear. Tatik is a little partridge, a migratory bird, that accompanies children in every communication to discover different countries. The little bird then became the star of a downloadable board game with board and cards, as well as other game and information content.
